People don’t want a tablet – they want an iPad. This simple little truth is the key to success in this place and the sooner it is realized, the better it is for everyone in the space of competing with Apple.
The “competition” is building tablets. They’re building computers with flat screens that run whatever OS they can get them to run between now and the launch of Windows 8 (and we know how well Microsoft has done with tablet operating systems so far).
People don’t want computers with flat screens. They want an iPad.
Why?
The apps, the infrastructure, the reputation, the stores where you can go get help, the battery life, the integration with iTunes (and Netflix and Hulu, etc.), the cool commercials, the fun cases and more.
If you look at the one tablet with a chance of competing with the iPad, it’s the Kindle Fire. Why?
Because, again, they’re not buying a tablet – they’re buying the apps and the infrastructure.
People don’t want tablets. They want to do cool things with whatever tech allows them to do cool things.
It had to be said …